Good equipment gets you better quality pictures and videos. If you don’t know how to supplement the content you create, however, you might as well consider all of your hard-earned money wasted.
Instead, understand that design will always play a key role in your success whenever you market your brand. Whether it’s the way you edit your photos or how you structure your email, how you display your message is directly related to the impact you have on your audience.
In the last year, I’ve discovered 3 incredible design apps that can help any brand level up their content.
Allow me to share them with you.
1 – Adobe Lightroom
Adobe Lightroom is for every content creator or marketer who uses their own pictures. It is, in my opinion, the ultimate tool for photo touch-ups and photo editing.
You’ve most likely already heard of Adobe you actively follow travel influencers on social media. Many of them like to sell their “Presets” for their photo edits.
As a photographer, you may want to consider this app so that you can create custom themes for each section of your portfolio.
2 – Adobe Photoshop
Adobe Photoshop is extremely useful for a variety of tasks.
Adobe can be a great tool for publicists to design book covers. It can help photographers eliminate unwanted objects from their photos as well as help YouTubers create viral thumbnails. It can also help writers build templates for their ebooks and online journals.
Even more so, I’ll use Photoshop and Lightroom simultaneously. I’ll edit my photo on Lightroom and then import it into Photoshop, where I’ll use that photo as part of my thumbnail for an upcoming YouTube video.
3 – VSCO
VSCO is a great alternative to Adobe Lightroom if you aren’t looking to pay for a design service.
Adobe usually sells a set of its design apps (commonly known as the Adobe Suite) in a subscription-based service, and their monthly price isn’t cheap. That’s why it can be clever to consider expanding your horizons and looking for free alternatives.
VSCO is a great photo editing service that allows users to create beautiful photos to share with their audience.
I would primarily recommend this service to the same clientele as Adobe Lightroom – photographers and visual content creators.
The Bottom Line
At the end of the day, the most important tool for marketers is their story. If you can create a great message behind your product or service, you will be able to sell to anyone.
If you want to reach an even bigger audience and (hopefully) receive hundreds of compliments in the process, consider these 3 design apps.