One of the best ways to become a better social media marketer is to learn from those who are more successful from you, especially on YouTube.
YouTube, being the second most popular search engine in the world, is the perfect place to start. That’s why in this article, I’m going to give you 6 YouTube Channels that use effective marketing tactics. I will also outline the takeaways from each so that you know what to look for when you start watching them.
1 – Yes Theory
Yes Theory is by no means a marketing channel, but the way that they market their videos to their audience is pure genius.
Firstly, the key takeaway from Yes Theory’s YouTube channel is that they leverage the power of fear. Using strong emotions like fear and love attract large audiences, since those emotions are felt by all of us. We identify with the emotions we most feel, and Yes Theory videos exemplify this.
2 – Think Media
Think Media is a team of content creators bringing weekly tech reviews, camera tutorials and YouTube growth videos.
The key takeaway from Think Media’s channel is that they target topics that most people want to know more about. In other words, they find evergreen niches and create evergreen content.
3 – DownieLive
DownieLive is a YouTube Channel that focuses on new adventures and behind-the-scenes videos.
The key takeaway from DownieLive’s channel is to be extremely genuine in everything that you do. While his content is evergreen (he focuses on Canadian travel), the way he presents the content is what grips his audience the most.
4 – Vlog Creations
Vlog Creations provides entertainment through a balance of comedy, courage, creativity and consideration in a consistent manner.
The key takeaway from Vlog Creations’ channel is that lighthearted humor can go a long way to helping humanity. In addition, this channel is more of a prank channel. If you look at videos on a deeper level, you realize the whole point is to get viewers to laugh. Laughter really is the best medicine for many of us.
5 – Lavendaire
Lavendaire is a channel about personal growth + lifestyle design, where she shares knowledge and inspiration about creating your dream life.
The key takeaway from Lavendaire’s channel is that being extremely real is a very relatable trait. People are attracted to problems and understanding solutions to those problems. If you can give them a guide, they will listen and they will follow you.
6 – Sorelle Amore
Sorelle Amore is an Australian travel vlogger recording content in Iceland and speaking about personal growth, digital nomadism, and photography.
The key takeaway from Sorelle Amore’s channel is that she focuses on her unfair advantages. Unfair advantages are things that you have that most people don’t. For example, if you live in Iceland which is a very sought after travel destination, making travel content about Iceland would be an unfair advantage.
The Bottom Line
If you look at these six channels, you’ll understand that the main theme between them is they all make you feel a certain way. In conclusion, YouTubers who build communities (not just followings) do so by creating content that makes viewers feel raw emotions. This leaves you to understand that the best marketing tactics don’t come from SEO, they come from being yourself.