Marketing & Advertising

Each website ranks on a score of 0 to 100 on search engines. The higher the score, the more likely your site is to appear first on pages like Google, Yahoo and Bing. By creating new and fresh content with specific keywords we will boost your positioning. Additionally, we will  create backlinks to refer to your website from larger domains to significantly improve your Authority Score.

The Gate Agency works diligently to steadily improve SEO figures. Our policy from ad campaigns to social media management, to SEO revolves around a “NEVER set it and forget it” attitude. We work daily on execution and strategy to ensure a constant improvement in data.

Our team will perform monthly audits to update your website and determine the best course of action to increase your authority score.

Additionally our team of creatives will write four blog posts with strategically chosen keywords for your website. Fresh, new and relevant content will not only give your site additional credibility, but also make it more likely to pop up in someone’s search query.

By pairing these strategies with regular updates and repairs, our client’s online presence will grow and steadily cement itself on the first pages of search results.

In addition to working on the front and back-ends of Sparc our client’sPay’s websites, we will also create relevant backlinks.

We plan to consistently write articles or blogs linking back to  our client’s website from sites with stronger authority scores.

These backlinks will encourage search engines to further prioritize your page over other ones who may use similar content and keywords, granting another edge over your competitors.

Our ads management system will be the star of the show. Prioritizing efficiency, our artificial intelligence grants immediate results. Where Social Media and PR take some time, consistency and gentle manipulations, our AI ads management system allows for adaptive ads placement, targeting, and budgeting. As the term AI suggests, it learns fast and controls your budget to maximize and realize its full potential.

Our AI-backed omnichannel marketing platform with creative intelligence and autonomous ad buying capabilities that optimizes ads across Facebook, Instagram & Google is the equivalent of having an entire team of media buyers dedicated solely to your project 24/7.

Our AI algorithms analyze data points from creatives that we have published for you and evaluate the performance of each element separately to tailor the perfect content for the right demographic.

Conversion Optimization will tend to vary depending on the channel. For Google Ads, this will heavily depend on the cost per click, cost per conversion and device usage for the search. For example: if mobile is dominating the conversions then bid adjustments will be made to increase our visibility on the mobile searches and less on the desktop. Strategies, monitoring, and AI would increase our conversions while limiting the increase in cost per conversion.

There are many aspects in both design and development that go into creating a high converting landing page, upon a discussion with the client, a lead capture technique will be implemented and can be connected to a CRM of your choice. We will work closely with your webmaster to match our campaign tracking to your system whether it be a landing page, a form or a pop-up chat.

We actively and continuously improve conversion rates by monitoring and strategically making the necessary adjustments to adapt to and reach your specific targets.

When it comes to dominating search engines for local queries, the use of geo-specific landing pages can help bolster a domain’s presence on organic search results for a variety of keywords. In addition, details like chatbots with corresponding language will help solidify conversion rates.