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OUR BLOG > How To Stay In Touch With Your Audience On Social Media: Content Ideas

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The reason why most businesses incorporate social media into their strategy is to stay in touch with their customers. Social Media Content is a top priority for these business owners because they realize its importance.

Firstly, as a business owner, you should be using social media to show people who your company is behind the scenes, what value it brings to the table, and how it can continue to bring positive change to your audience today and tomorrow.

But in order to do that, you need to be posting the right kind of content. It’s good to incorporate variety into your social media strategy. In this post, I’ll show you 4 social media post ideas that will help you to stay in touch with your audience and help you grow your business too.

1 – Motivational Quotes

This one never gets old – find a quote or saying and post it to your feed. The idea here isn’t to post some random quote that interests you; it’s to post a motivational saying that should resonate with a lot of your audience members. 

For example, if you’re an education brand and your audience is mainly students, you should be posting quotes towards education, learning, and growing.

2 – Stories

Storytelling is king when it comes to business. The businesses that are best able to tell their stories are those that will reach millions of people and create massive waves of change in the world. 

Share a story with your audience about one of your business’ hardships, shortcomings, successes, or current situation. Open up and be personal about it because people don’t like to see big brands and not interact. People want to feel personally connected to those who they buy from.

3 – Throwback Thursday

I personally love seeing businesses do this because it reminds all of us that even successful entities were once simple ideas with big dreams.

Share a post dating back a few months or years to when times were simple or tough or just flat out different.This will show your audience how much you’ve grown since then.

This type of post can be extremely inspiring because it serves as an example of how hard work creates a multitude of opportunities.

4 – New Content Releases 

Any time your brand releases a new piece of content, you should be sharing that news with your audience on all of your social media platforms. 

This type of post brings awareness to your existing audience, and can even reach new audiences as well. Without sharing news about your new content, it’s hard to think that you’ll reach enough people.

The Bottom Line

In conclusion, continue to post to your social media platforms and continue to mix up the content you put out. Different segments of your audience will resonate with different types of posts.

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