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The Future of Management: Is Directive the Best Strategy?

Choosing the right management style for your business/organization should be one of your top priorities. To do so, you should first be aware of the different types of management out there, as well as how and when to use them. Throughout time, humans have adapted

New to Freelancing? Here’s How To Negotiate Your Rate!

Freelancing can be a flexible career path that allows you to take control of so many aspects of your life that would otherwise be determined by your job. You are can work whenever and wherever you want. Some freelancers work from home, others travel around

Negative Marketing is Actually More Positive Than You Think!

Have you ever wondered why some companies ridicule each other in commercials? Well, if you’re asking yourself this question, I’m here to tell you that this technique is called negative marketing. What is Negative Marketing? Negative marketing is a ploy in which a company sheds light

The Power of Storytelling in Advertising: Transforming Campaigns with "The Gate"

5 Things To Consider Before Launching Your Brand

I started my own brand 7 months ago. Of the many things I’ve learned, none have been more profound than realizing how hard it actually is to build a brand from scratch. This post is going to teach you about 5 things you should consider

Find Your Niche With This Amazing 3-Step Strategy

There is a very fine line between creating a successful brand and an unsuccessful one. Sometimes the entirety of that line falls on determining and labeling your niche. More often than not, businesses fail not because their products or services are subpar, but rather because

6 Great Tips For Brands Just Getting Started On Instagram

Physically getting started on Instagram is simple; growing an engaged community from scratch is one of the most difficult tasks any modern-day individual can attempt. Luckily, there are a lot of people before you who have both started and succeeded. Myself being one of those

5 Easy Steps To Come Up With The Perfect Brand Name

Have you ever stumbled across a travel blog called “sexypanda54” and thought about how divine its brand name was? Nope, me neither. Your brand name isn’t just the first and last thing people think about, it’s also the centrepiece to the message you communicate with your customers.

How To Create An Instagram Profile – 5 Essential Steps

With over 1 billion users per month, there’s no mistaking that having a presence on Instagram is advantageous to growing your business. However, most businesses on Instagram fail because they don’t take into account the proper steps to creating an optimized profile. In this article, you’ll

6 Great Tips To Hit 1000 Subscribers On YouTube

With over 37 million creators on YouTube today, it can feel almost impossible to find your voice, your audience, and grow your channel to over 1,000 subscribers. However, the good news is that while it can feel impossible, it is by no means out of your reach.