When someone goes on the internet, they usually have one or two outcomes in mind: to be informed, or to be entertained.
Your brand has a website and various social media platforms for the same reason. When you create content, you hope to provide your customers with information, entertainment, or both.
The challenge here is to make the relationship between information desired and information given as easy as possible. None of that can happen without first consulting your audience on what they want.
Specifically, there are 2 questions that you can ask your audience to increase your engagement rates, and eventually, your conversion rates.
1 – “What Is The Biggest Problem In Your Daily Life Right Now?”
At first, you may think this is just an extremely irrelevant question to ask. How would your customer’s daily life problems impact whether or not they’d be interested in purchasing your products or services?
It just so happens that there’s a huge correlation, actually.
Whenever you attempt to market your brand to an audience, you need to understand that people do not buy products; they buy solutions to problems they have.
If you can start learning about the problems that your audience faces on a daily basis, you can start creating answers to those problems. Soon enough, you will be positioned as the go-to for that set of identified issues.
And if you think that this train of thought doesn’t apply to your niche, you’re wrong. Marketing principles are universally applicable, and everyone has problems that need solving.
The sooner you identify them, the better chance you have at gaining repeat customers.
2 – “What Do You Value From A Brand?”
In this question, you should be looking at a list of traits and values that an individual customer would value when they deal with brands.
The reason why this is an important question to ask is because it will always invite reflective responses from customers that have had unsatisfactory experiences with other brands.
You’re not necessarily looking for positive answers here. You’re inviting negative responses because they will help you figure out all the things your brand should not be doing.
If customers continuously respond that they demand respect, extra care, and consistency from brands, then you should adapt to fit that mold. If, on the other hand, they respond that they’ve hated how a brand never answers their phone, you would be ignorant to not make sure that is in check with your own brand.
The Bottom Line
While there are hundreds of questions that you can ask your customers for better engagement and conversion rates, these are 2 of the most important. The answers you receive from these two questions will give you definitive answers about problems your brand can solve.
All that’s left for you to do, at that point, is build the solutions.