OUR BLOG > A COMPLETE GUIDE TO SEO: WHAT IS SEO AND HOW DOES SEO WORK?

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Search engine optimization, also known as SEO, can have a huge impact on your business and is an essential way to grow your online audience

SEO refers to optimizing your website or blog to make it attractive to search engines. In short, this means making changes to the site’s design and content that makes it easy for people to find it on a search engine and thereby increases traffic to your site. 

Think about all the companies and websites that pop up first when you type something into Google— they’ve mastered SEO. If your company is new to the game, learning about SEO can really kick you into shape. Here’s a beginner’s guide on everything you need to know about SEO!

HOW DO SEARCH ENGINES AFFECT YOUR SEO EFFECTIVENESS?

A search engine’s job is to provide high quality and relevant content to their searchers. These browsers will scan a variety of different websites to learn about the site’s content. This tactic permits them to deliver pertinent results when people are searching for specific topics or keywords. 

But this isn’t the only factor they will consider: they conclude how user-friendly your website is and how high your readability score is. These scores will determine whether you will be ranked higher on the search engine or not. 

The more you create engaging content, the more you will prompt organic traffic and generate potential clients. Here are just a few types of content that will improve your search engine rankings: 

  • Blogging, 
  • Creating e-books, 
  • Making engaging, short videos and tutorials 
  • Infographics 
  • Visual content on social media that people want to share will instantly make your content more interesting. 

If these content strategies seem a little daunting and you don’t know where to start, remember that The Gate can take care of all your social media and web development needs!

It is also important to use SEO keywords and phrases throughout your posts. This way, people will stumble upon your content during their research on a topic that is related to your company’s market. Ask yourself: 

  • What are people searching for? 
  • Who is searching for these terms? 
  • How are people searching for this content? What words are they using, what questions are they asking, etc. 

Now you can craft/design your content around these questions and thus make your content easier for people to find! There are also many tools you can use to find related keywords like Google Adwords Keyword Tool.

WHAT ARE THE IMPACTS OF ON-PAGE FACTORS?

There are two distinct branches of SEO and they’re fairly straightforward: on-page SEO and off-page SEO. 

On-page SEO refers to elements that happen on your website, the things that you have complete control over like content, design, keywords, title tag (see below), meta-description (see below), and internal linking (see below). 

Off-page SEO refers to all the actions and strategies that happen outside of your website to boost your search engine ranking, like a site’s popularity, relevance, trustworthiness, and social signals (likes/shares).  

Although we will never know the secret to Google’s algorithm, there are still many factors that give us insight. There are three important on-page factors: 

  • Title tag: this is an HTML element that tells the search engine the title of the web page, which is shown on the search engine results page. This way the clickable headline becomes easier to share on social media. 
  • Meta-description, which is a short summary of what is found on the page. Unlike the title tag, this is designated to tell users what you sell and persuade them into searching through your page. 
  • Internal linking. This connects pages and posts on your own website, which helps improve the understanding of your website. It’s crucial that your website is easy to navigate and view. 

WHAT ARE THE IMPACTS OF OFF-PAGE FACTORS? 

There are several off-page parts that affect SEO and that’s link buildingThe goal here is to get other websites to link back to your website. If achieved, Google will judge your website to be a credible source worthy of being quoted. 

In addition, there are many things you can do on social media, for example, liking content and sharing it. A good quality to have as an SEO specialist is to be able to spot quality shares from public figures or influencers, this refers to trustworthiness. If you share reliable and relevant information on your pages, people will be more likely to keep sharing them. Google needs to determine if you are a trustworthy site before pushing you to the top of the rankings.

Search engine optimization can be a difficult and tedious task, but using these tips you can successfully develop and improve your search results in no time! 

Boosting the overall performance of your website is not as easy as ABC. It takes patience, time, and consistency, but lucky for you The Gate can take care of all your SEO needs! 

Contact us today for a made-to-measure SEO marketing strategy to grow your audience! 

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