No matter how much value you think your content is giving to your audience, if there aren’t enough people actually consuming what you create, your message will be worthless.
Unfortunately, the attention span of our potential customers is getting shorter and shorter, and that’s why it’s becoming increasingly important to hook them at first glance.
Headlines aren’t just titles – they’re relationship builders.
That’s why if you haven’t been focusing on your marketing headlines, you need to start. Here are 3 tips to write compelling headlines that will help your brand reach the people it deserves.
1 – Keep It Simple
One of the biggest mistakes most marketers make is trying to be too fancy with their messages. It’s a little crazy to think, but the simpler you are with your headline, the more people will understand it, and the higher likelihood you have of actually getting the intended message across to the intended recipients.
Stick with language that is simple, but powerful. For example, use power words like “always” or “never,” or try incorporating the word “you” into your headline so that your audience feels like you’re speaking directly to them.
2 – Target Keywords With High Search Volume
While you may read hundreds of blog posts about writing the best marketing headlines and learn about a zillion “cheat code” techniques to get people to click, what a lot of marketers forget is that if nobody is searching for what you’re consuming, you’ll have a very hard time being successful with what you post.
When you create a headline, make sure that it includes keywords with high search volumes.
For example, if you’re creating a YouTube video about the best real estate in Miami, you don’t want your headline to be “We found the best apartments for you guys to buy!”
Instead, you’d want to include the keywords “real estate” and “Miami,” because those are two words that people will often include in their searches. Just by doing this, you can exponentially increase your chances of being found through search, and thus have a much higher chance of finding your target audience.
3 – Be Daring
If you think about the content you consume for just a second, you’ll probably realize that a lot of articles you click on have bold statements written in their headlines.
There’s a reason for this; challenging statements often come with significant levels of feedback, both good and bad. However, as you probably already know, even bad publicity is good publicity.
Thus, the goal as a marketer is to create headlines that make people want more.
To go back to our previous example, if you’re a real estate firm in Miami and you’re writing an Instagram caption about the incredible houses you’re leasing, which titles would keep you scrolling through?
The ones that include bold statements. The ones that make even the uninterested get interested.
The Bottom Line
When you’re creating headlines for your marketing campaigns, no matter what the platform you’re using, the important thing is to keep it simple, use strong keywords, and afford to be bold with how you say things.
Do all of these and you’ll have customers coming back for more time and time again.